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HEC Intra - Business Strategy


HEC
Enrollment in this course is by invitation only

About the course

Objectives:

The Business Strategy course will help you understand why, in a particular sector or industry, some firms are more successful than others. What are the key success factors? What are the sources of competitive advantage? This course will help you identify the issues and challenges at stake, and define a strategy in a seven-step journey.

The teachers:

Pierre Dussauge - Professor, Strategy

Pierre Dussauge is a Professor of Strategic Management at HEC Paris. He holds a Masters in Management degree from HEC and earned a Ph.D. in Management Science from Paris-Dauphine University. He was a visiting professor of Corporate Strategy and International Business at the Ross Business School of the University of Michigan (Ann Arbor) from 1991 to 2003; he has also had teaching assignments at INSEAD (Fontainebleau, France), at IESE (Barcelona, Spain), at INCAE (Costa Rica), at the Indian School of Business (Hyderabad), at Tsinghua University (Beijing, China), etc.

Pierre Dussauge is the author or co-author of several books in the field of strategic management, including Strategor (Dunod, 2016, 7th edition), the leading French language strategy textbook. He is also the author of many articles published in academic or practitioner-oriented journals. For the last few years, his research has focused on the topic of global strategic alliances.

In addition to his academic work, Pierre Dussauge has been a consultant or a management educator with a number of firms in Europe and in the US.


Laurence Lehmann-Ortega - Affiliate Professor, Strategy

Laurence Lehmann-Ortega is an Affiliate Professor of Strategic Management at HEC Paris. A graduate of HEC Paris, she holds a Ph.D. in Management from the University of Aix en Provence. After having first worked as a consultant in strategy, she now focuses on teaching and research, with an emphasis on strategic innovation, notably business model innovation. Among other publications, she is a co-author of Strategor (Dunod, 2016, 7th edition), the leading French language strategy textbook.

Content

Program:

Course Introduction

Step #1: Understanding the Industry

Step #2: From Industry to Strategy: the Value Chain

Step #3: The Firm's Strategy

Step #4: What is Competitive Advantage?

Step #5: Competitive Dynamics

Step #6: The Sources of Competitive Advantage

Step #7: Innovation Strategies


The course consists of:

  • Videos
  • Quizzes
  • Live sessions
  • Specific topics to discuss with fellow learners and faculty on a discussion forum
  • Contact:

    support@ff.institute